Sunday, December 04, 2011
NEW YOUTUBE DESIGN; SELL GOOGLE?
YouTube has redesigned its website.
70% of users do not like the changes, according to one poll (YouTube Redesign Targets Sharing, But Misses Mark)
Hours after YouTube put out a video explaining the changes, 6,703 members had clicked the "dislike" button.
2,280 clicked "like" (presumably employees of YouTube?).
"The layout is a mess! Why can't I remove vids which I've already watched?" wrote one member.
Others wrote "R.I.P. Youtube" and "Change it back".
The new design promotes:
1. Commercial entertainment (soft porn)
2. Celebrities (rich friends of Israel)
3. TV channels (propaganda).
So, we'll be seeing more Madonna, Obama, violence, soft porn...
YouTube has been attracting over 3 billion video views per day.
Will the more 'active' consumers desert when they discover it almost impossible to find their favourite type of non-commercial videos, when using 'search'.
YouTube is becoming more like a down-market TV channel of the sort that is watched only by 'passive' viewers.
We get the impression that more and more people are switching off the internet sites that are crammed with adverts and difficult to navigate.
Will the advertisers desert when they discover that most people these days have no money to buy their products.
Perhaps all the adverts will be for gold watches and luxury yachts.
We suspect that YouTube will survive, for a time.
But it does appear to be going the way of so many American companies (American Airlines, Enron, Readers' Digest...)
American corporations are useless at design; useless at listening to the customers; and useless at ethics.
We'll probably be hacked.
aangirfan: January 2010: AVOID THOMAS COOK?
April 2011: SELL THOMAS COOK
November 2011: Thomas Cook shares collapse on news of bank talks.